21st Century Grant Applications: Brief and to the Point

May 4, 2021 from 10am – 12pm


Online grant applications are here to stay! They are frustrating, exasperating, and daunting. Still, how do you convey your case for support when your need statement and project description sections can only be 2,000 characters or roughly 350 words in length?

Although brevity is key, grant makers still want engaging narratives that state the issue succinctly while providing evidence that your organization will achieve the proposed outcomes. Knowing what to say and how to say it in a short grant application is the focus of this session.

Learn how to position your case for support using deductive writing techniques that help you get to your point quicker. The methods discussed will help you design successful paper and paperless proposal narratives including those to the different levels of government as well as foundation and corporations.

The intended topics covered in this webinar are as follows:

  • Identify key elements that will grab the attention of grant reviewers
  • Use simple, direct language to make your point
  • Eliminate passive voice from your narratives
  • Edit your proposals for strong content
  • Seeking grant funds during COVID-19

This webinar provides learning opportunities for intermediate to advanced grant seekers.



Diane Gedeon-Martin has focused on grants, grant seeking, and fund development for nonprofit organizations for 30 years. She launched The Write Source in 1993 that today boasts a roster of over 280 clients in 26 states and Washington, DC. With her assistance, her clients received grants ranging from $5,000 to upwards of $5.0 million for new and current programs, special projects, research, and capital campaigns from all types of foundations, corporations, and the different levels of government. In fact, she specializes in submitting grant proposals to 14 of the 26 federal grant-making departments and agencies.

She is a popular speaker, instructor, and certified Association of Fundraising Professionals’ (AFP) Master Trainer. For 14 years, she was a faculty member of The Fund Raising School at the Lilly Family School of Philanthropy at Indiana University where she also co-authored the curriculum for their Grant Proposals course. She is currently an instructor for Philanthropy Massachusetts, The Alliance – Voice for Community Nonprofits in Connecticut, and the Principles of Fundraising program offered by the Connecticut Chapter of the Association of Fundraising Professionals (AFP). Because of her expertise in the field, Diane is a frequent speaker at conferences sponsored by local, state, national, and international associations. Diane is a 27-year member of AFP, a Legacy Member of the Grant Professionals Association (GPA), and a member of the Executive Committee of the Association of Philanthropic Counsel (APC).