Fundraising in the Time of Covid: How to Survive, then Thrive


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Fundraising during any crisis is an existential challenge; Covid, catastrophic financial disruption,  the AIDs epidemic of the 1980’s, economic collapse in 1929 followed by the Depression-all had institution-altering impact.  Economic, political, and social dislocation have the greatest impact on the most vulnerable: non-profit organizations.


Gifts from individuals, grant support, and, for many the most devastating, the loss of ticket revenue disrupt staffing and program models that, even in the best of times, are delicate balancing acts. Some special events translate to the virtual world, but many do not. Leadership gift prospects may decline consideration of an anticipated gift to a capital campaign.


Of course, some organizations can have a 1-3 year window to adjust their fundamental structure.  Substantial endowments or an uninterrupted grant stream can cushion the impact of the most severe crisis.  Having time to address the New Normal contrasts sharply with most nonprofits that face the twin spectres of immediate staff layoffs and the suspension of all or most programming.


Fundraising in the Time of Covid is a two-session, interactive seminar designed to support and enhance the work of those small to mid-range organizations that are facing immediate challenges precipitated by the Covid crisis.  These 90-minute sessions will examine fundraising fundamentals; facilitating internal coordination and planning, engaging board members and allies, and enhancing donor relations.  Participants will develop their own institution-specific development plan including a timeline and necessary action steps.


The sessions can be taken individually, though participation in both is strongly encouraged.  Ideally organizations would be represented by at least two participants-Executive Director, Director of Development, Board Chair, and/or Development Committee Chair.


Event Details

Session 1: Monday, October 26th; 10:30am – 12pm

Session 2: Monday, November 2nd; 10:30am – 12pm

Format: Zoom (link will be emailed prior to event)

Cost: $25 NPC Members; $40 not-yet-members

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About the Presenter

Phil Deely grew up in Stockbridge Massachusetts and worked as an educator at Emma Willard School, Ethel Walker School, Simon’s Rock Great Barrington, and New York University. From 1989-1998 Phil served as an associate director for the Norman Rockwell Museum Stockbridge, MA. For the last twelve years Phil has divided his professional time between serving as a consultant to non-profits and heading independents schools on an interim basis. Phil is an active volunteer: former president of an independent school board, foundation donor advisor, and member of many non-profit boards.