Writing Annual Appeals That Inspire Action Workshop
$50.00
When: Monday, October 6th, 2025, 10:30am-12pm
Where: Susan B. Anthony Birthplace Museum, 67 East Road, Adams, MA 01220
(Snacks and refreshments provided)
Fee: $50 per person
Annual appeals are one of the most important — and most overlooked — tools for building a sustainable fundraising program. In this interactive workshop, Kevin Fleming, Ph.D., will share proven strategies to craft appeals that cut through the noise, inspire generosity, and strengthen donor relationships.
Participants will:
Learn the essential elements of an effective appeal, from capturing attention with the subject line to writing a clear call-to-action.
Explore real-world examples to identify strengths, weaknesses, and opportunities for improvement.
Draft and workshop their own appeal letters, receiving feedback to make their messages stronger and more compelling.
Designed for nonprofit leaders, staff, and volunteers at all levels of fundraising experience, this session will leave you with practical tips, a tested framework, and a ready-to-use draft appeal tailored to your organization.
About Kevin Fleming:
Kevin Fleming, Ph.D., is Co-Founder & CEO of Prosper Nonprofit Advisors, where he has guided more than 20 nonprofit and higher education clients nationwide in fundraising strategy, board development, and alumni engagement. With over two decades of advancement leadership and a reputation as a dynamic facilitator and thought leader, Kevin brings both practical expertise and engaging style to every workshop.