Writing Your Case for Support


Limited to 10 participants
$40 NPC Members/$50 nonmembers


A case statement is the backbone of your development materials and pitches. It can be a powerful and time-saving tool, whether you are going into a special campaign or planning your next six months of fundraising. This workshop is designed for fundraisers and organization leaders who need to write their first case, or who want to upgrade their current case statement.


The workshop will include:

  • Top 3 reasons you need a case statement, and how get the most use out of yours
  • Components of a case, and how to organize them into a compelling story
  • Writing exercises to help you convey, in strong, clear language, what makes your organization unique and why donors should give to you
  • Tips for making your case statement “donor centric”


Participants are invited to bring early or completed drafts of their case statements for feedback. They will leave with sample case statements and exercises to help them craft a full case statement with their development or leadership teams.

Jenni Haley is a development writer and consultant with over 15 years of nonprofit communications and fundraising experience. Residing in South Deerfield, MA, and serving clients across the state, Jenni specializes in appeal writing, grant writing, and communications. She is also the Annual Fund Officer for Greenfield Community College Foundation. She believes that good copy helps caring people understand and invest in your mission.



We are a nonprofit and as such work diligently to minimize the expenses associated with our events. Cancellations do require administrative time and attention from our small staff. For this reason we’ve established a no refund policy. If a workshop and/or class has been unexpectedly cancelled and/or postponed by the NPC, a refund or credit towards another workshop and/or class will be issued. If a registrant is unable to attend a workshop and/or class, a substitute may be sent or a credit may be issued. Credit must be used within one year of the cancellation date.