Your Corporate Sponsorship Game Plan & Strategy (GPS)

with Gail Bower

Thursday, June 17, 2021 at 10:00-11:30am via Zoom


A lot has happened in the last year, and your organization may have been knocked off course by the pandemic. You’ve gotten through it so far, but what’s next? Especially when it comes to engaging your business community and generating corporate sponsorship revenue.


Here’s the good news. Even if your events are cancelled, postponed, shrunken, or executed virtually, corporate sponsorship can still be an excellent revenue source for your organization. It may look radically different, but now is the time to get started.


Join Gail Bower, sponsorship strategist and author of How to Jump-start Your Sponsorship Strategy in Tough Times written during the Great Recession, for this opportunity to develop your GPS—Game Plan and Strategy—to turn your doubts around and see your organization in a new light so that you can engage the business sector in supporting your mission.


You’ll learn:

  • The best approaches to having success with sponsorship.
  • What businesses and corporations will not find compelling.
  • The #1 mindset you need as you approach new and existing corporate sponsors.
  • The five steps you need to take right now to operationalize your sponsorship plan.


In this virtual session you’ll get clear about how to approach this revenue source, have your questions answered, and develop your roadmap to results.



Gail Bower is the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that helps nonprofits and associations become self-sufficient by developing reliable sources of earned and non-dues revenue. Gail has been working with nonprofits of all sizes and scope for over 25 years. Her clients have doubled, tripled, and quadrupled earned revenue sources in under a year. And that’s just the first year.


Trained as a futurist, Gail studies where society is headed and what trends may impact her clients’ businesses. Author of How to Jump-start Your Sponsorship Strategy in Tough Times and a frequent speaker, Gail has been interviewed about her work by the New York Times, the Wall St. Journal, Marketplace, Time magazine, U.S. News & World Report, and other media. To learn more, visit GailBower.com.