What Your Donors Want…and Why!
$20.00
When publisher Emerson & Church ceased operating, they kindly donated some wonderful books to NPC. We are pleased to offer them to you at a flat rate of $20 which includes shipping. Proceeds from the sale of these books help fund FREE programs for Berkshire nonprofits!
22 in stock
Description
by Tom Ahern
The New York Times has called Tom Ahern “one of the country’s most sought-after creators of fundraising messages.” He’s also a wildly popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity. In What Your Donors Want and Why, nonprofits learn how to treat donors as customers (and why that matters so much to income) … how to organize communications around the prime metric of Lifetime Value (LTV) … and how to answer the Big Three questions required in a high-performance case for support.