Session 2 of 3: Up From the Grassroots: Build a Stronger Board, Raise More Money
November 2 (9:30-11:00am), via Zoom
(3-part series, Session 1 -Prerequisite: September 16, Hotel on North and Session 3: December 2, via Zoom)
Ambassador Training for Board, Staff, and Volunteers: Telling (and collecting) better stories
Even in the era of social media, the most effective marketing strategy is word of mouth. Regardless of your role – board, staff or volunteer – you can represent your organization more effectively and encourage positive buzz. Learn how to engage potential supporters, develop compelling messages, and deliver them effectively. We will discuss:
- Listening: The most valuable communications skill
- Shaping your message
- Pitching your organization one on one
- How to build and share your “story bank” — through your website, social media, etc.
With Leading Consultants Robert Osborne & Andy Robinson
Note: Content of this webinar was determined by the participants of Session #1 based on their needs and priorities.
These 90-minute workshops are interactive, so please come prepared to participate. And yes, there will be homework…
About Robert
Robert Osborne (www.theosbornegroup) has more than 25 years of experience in the not-for-profit sector, providing fundraising and management consulting, as well as training to his clients.
Robert is a well-known international speaker and workshop leader. He has conducted well-received workshops and/or keynote addresses for the International Fundraising Congress, the Association of Fundraising Professionals, the Association of Healthcare Philanthropy, The American Prospect Research Association, The Association of Donor Relations Professionals, the International Fundraising Festival, AFP Congress, the Fundraising Institute of New Zealand, and many others.
Robert serves on the boards of the United Hospital Fund and US Squash. He also serves on the International Advisory Board of the Czech Fundraising Center, the International Advisory Board of the Impact Hub Belgrade in Serbia, and the Advisory Board of the Impact Hub Metropolitan in New York. He is a studio partner and co-founder of Studio X Ventures, a venture studio for social impact startups in the Western Balkans, with a focus on women founders.
About Andy
Andy Robinson (www.andyrobinsononline.com) provides training and consulting for nonprofits, businesses, and government agencies. Over the past 25 years, Andy has worked with clients in 47 US states and Canada.
Since the pandemic began in March 2020, he has designed and facilitated 135 online meetings, webinars, and remote workshops covering a variety of topics, including fundraising, board development, marketing, facilitation, and train-the-trainer programs.
Andy is the author of six books, including Train Your Board (and Everyone Else) to Raise Money, www.trainyourboard.com. His latest is What Every Board Member Needs to Know, Do, and Avoid. He lives in Plainfield, Vermont.