Data Hygiene -Virtual Lunch & Learn



FREE! Register using the form link below.

Data Hygiene is just a fancy name for data maintenance or data clean-up. It’s a messy job, but someone has to do it. Local database expert, Amy Chin, will take you through the elements of accurate data entry, resources for maintaining your database, such as the National Change of Address (NCOA) service, as well as tools for keeping your data clean and consistent.


The benefits of data hygiene are many:

  • Saves postage by not mailing to folks who have moved, are deceased or divorced
  • Prevents duplicate mailings to the same home
  • Makes searching and reporting more accurate and efficient
  • Makes target mailings easier
  • Prevents ill-will.  We don’t want a recent widow(er) to receive “Mr. & Mrs. so & so.” We don’t want one household to receive multiple appeal letters
  • Accurately evaluate/report progress towards goals



Amy Chin, Founder and Principal of Berkshire Net Results, is a database expert with more than 30 years of experience in database design, analysis, and reporting. She is a recognized expert in the region, assisting nonprofits to make better use of their fundraising software and helping clients to find the right donor management system for their organization. In addition, she has been a software instructor on both college campuses and corporate offices for 20 years.  An active volunteer for Berkshire nonprofits, Amy earned her MBA from Isenberg School of Management to help organizations fulfill their goals.